Develop SEM and Digital Marketing Strategies to drive qualified traffic to the websites. Optimizing ROI, CTR and Conversions across channels.
Implement a Marketing/Sales culture putting the customer first within the organization.
My job is to make sure that every dollar spent in Digital Marketing gets the highest possible ROI. And I love it!
- Implemented Display Marketing Strategy
- Weekly optimization of SEM campaigns to improve CTR and Conversion rates
- 50% CPC cost reduction
- Increased the Quality Score of Landing Pages
- Developed Digital Marketing Plans and Strategies
- Implemented strategies to lower CPC cost almost 10 times in Social Media Channels, generating community growth
- Implemented Digital Marketing Attribution by Channel with Google Analytics
- Creation of the new Marketing/Sales culture for the Digital Marketing department
- Design and Implementation of performance metrics to measure ROI
- Development of new products
- Creation of new pricing strategies
- Development of Purchase Analysis tool for the Digital Marketing department
- Introduction of Responsibility and Accountability in the Digital Marketing department
- Design and Implementation of new processes and manuals for the Digital Marketing department
- Training of Digital Marketing Executives
- 30% increase on sales
- Design of the Affiliate Marketing Strategy