Experiencias Xcaret

Develop SEM and Digital Marketing Strategies to drive qualified traffic to the websites. Optimizing ROI, CTR and Conversions across channels.

Implement a Marketing/Sales culture putting the customer first within the organization.

My job is to make sure that every dollar spent in Digital Marketing gets the highest possible ROI. And I love it!

Accomplishments

Implemented Display Marketing Strategy
Weekly optimization of SEM campaigns to improve CTR and Conversion rates
50% CPC cost reduction
Increased the Quality Score of Landing Pages
Developed Digital Marketing Plans and Strategies
Implemented strategies to lower CPC cost almost 10 times in Social Media Channels, generating community growth
Implemented Digital Marketing Attribution by Channel with Google Analytics
Creation of the new Marketing/Sales culture for the Digital Marketing department
Design and Implementation of performance metrics to measure ROI
Development of new products
Creation of new pricing strategies
Development of Purchase Analysis tool for the Digital Marketing department
Introduction of Responsibility and Accountability in the Digital Marketing department
Design and Implementation of new processes and manuals for the Digital Marketing department
Training of Digital Marketing Executives
30% increase on sales
Design of the Affiliate Marketing Strategy